The era of the “10 Blue Links” is fading. With Google AI Overviews (SGE) dominating the top of the Search Engine Results Page (SERP), the goal of SEO has shifted. It’s no longer just about ranking #1; it’s about becoming the trusted source that the AI cites to answer the user’s question. When AI provides a direct summary, “zero-click searches” rise, and traditional organic traffic can dip. However, this isn’t the death of SEO it’s the birth of a more sophisticated, multi-platform Buyer Journey. How Google AI Overviews Will Impact SEO In 2026 : The New Buyer Journey Today’s customer doesn’t just click the first link and buy. Their journey is fragmented, moving across search engines, social media, and video platforms before a decision is made. The Conclusion (The Win): If your YouTube video provides the final piece of the puzzle and a direct link, you win the race. The Discovery Phase (Google AI): The user searches for a product or solution. Google AI provides a summary. If your content is structured correctly, you are the cited source in that summary, building immediate authority. The Comparison Phase (The Exit): The user exits the SERP to explore other options, ensuring they aren’t missing out. The Retargeting Phase (Social Media): While scrolling Instagram or TikTok, the user sees targeted ads. This is where your brand stays “top of mind” through dynamic visuals. The Validation Phase (YouTube): This is the crucial “second-to-last” stage. The user goes to YouTube to see the product in action or watch a comparison. They are looking for a reason to say “yes.” The “Confusion to Conclusion” Strategy